Insights

Writing for funeral directors

About the trade rather than about us. Where a figure appears it comes with its source, so you can check it rather than take our word for it.

The market
Practical

The market
One in five families regret a send-off with nothing in it
SAIF's 2026 study put a number on it: unattended cremation leaves a fifth of families feeling something was missing. What that means for what you offer.
4 August 2026 · 3 min read
Practical
The music licence that does not cover the recording
The PPL/PRS waiver covers the music you play at a funeral. It does not cover a recording the family keeps — and that gap is where most tributes sit.
21 July 2026 · 3 min read
The market
Who is actually being paid for the tribute video
The CMA's figures show where a funeral bill actually lands, and how little of it is the part a family will still have in a year's time.
30 June 2026 · 2 min read

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